Sustainable Tourism Project to Focus on Improving Customer Service


NASSAU, Bahamas—Tourism partners will present a special training workshop designed to improve the Bahamas’ posture as a sustainable tourism destination.

The workshop, to be held at the British Colonial Hilton, will be conducted under the Sustainable Tourism Entrepreneurial Management and Marketing Project (STEMM).

STEMM is a collaborative initiative of The Bahamas Hotel Association, The Bahamas Ministry of Tourism, The Bahamas Antiquities, Museums and Monuments Corporation and the Caribbean Alliance for Sustainable Tourism with support funding from the Inter American Development Bank.

In order to promote sustainable tourism, STEMM emphasizes and provides funding to assist network members with improving customer service excellence, management and operations efficiency and effectiveness, and environmental and marketing competitiveness.

It also brings focus to the development of new tourism packages with cultural, heritage and ecological emphasis.  Furthermore, it sets out to develop a network of small and medium size hotels and tourism enterprises.

The seven pilot destinations for the project in The Bahamas are Andros, Abaco, Cat Island, Eleuthera, Exuma, Grand Bahama, and Nassau.

The facilitator for the three-day workshop is Mr. Ifor Ffowcs-Williams, the CEO of Cluster Navigators Ltd. and an IDB consultant that has undertaken this workshop in over thirty-five (35) countries worldwide.

Mr. Williams said, “This training workshop is designed to give facilitators and advisors a better perspective of what cluster or network development is about under the STEMM program, its importance and strategies that may be used to better operate their facilities.”